The Google Way

Shortly after World War I, Ford and GM created the large modern corporation, with its financial and statistical controls, mass production, and assembly lines. In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again - the way we work, how organizations are controlled, and how employees are managed.

Management consultant Bernard Girard has been analyzing Google since its founding in 1998, and now in The Google Way, he explores Google's inovations in depth-many of which are far removed from the best practices taught at the top business schools.

As you read, you'll see how much of Google's success is due to its focuts on users and automation. You'll also learn how eCommerce has profoundly changed the relationship between businesses and their customers, for the first time giving customers and important role to play in a major corporation's growth. Finally, Girard speculates about the limits of Google's business model and discusses the challenges it will face as it continues to grow.

Google's culture is one of innovation. Why not make that spirit of innovation you own?




"I think Google should be like a Swiss Army knief: clean, simple, the tool you want to take everywhere".

Marissa Mayer, Vice President of Search Products and User Experience

Autor / Autorin:

Bernard Girard is a management consultant, radio host, journalist, and author of numerous books on management. He has analyzed Google’s innovations since 2000, and reveals those secrets in this book. This is a translation from the French original.