Growing Software

As the technology leader at a small software company, you need to focus on people, products, processes, and technology as you bring your software to market, while doing your best to put out fires and minimize headaches.

Growing Software is your guide to juggling the day-to-day challenges of running a software company while managing those long-therm problems and making sure that your business continues to grow. With practical, hands-on advice, Growing Software will teach you how to build and lead an effective team, define and sell your products, work with everyone from customers to CEOs, and ensure high-quality results.

Instead of learning by trial and error, you'll benefit from author Louis Testa's 20+ years of management experience. Testa combines big-picture advice, specific solutions, and real-life anecdotes to teach you how to:

- Work effectively with you CEO and executive team
- Improve development team efficiency and entusiasm
- Evaluate your software methodology to improve effectiveness and safeguard against failure
- Use product prototypes to bridge the gap between marketing and engineering
- Defuse technology time bombs

Whether you're new to managing software or newly lost, Growing Software will help you and your growing company thrive.

Zielgruppe:

• Our intent with Growing Software is to position the book for managers when they're most in need of this information, whether they’re new or newly lost. With tens of thousands of small software companies in existence, it's common for managers to get their start at smaller companies. Also, many managers try to apply experience gained at larger companies and find that small software businesses require a completely different approach.

Autor / Autorin:

Louis Testa received his BS in Engineering from Caltech and his MS EE from the University of California at Berkeley. He has been a senior engineering manager for a number of small companies, and his papers have been featured in a variety of technology conferences.